Quotes of the Day

The two major reasons that people buy or don't buy, respectively, are desire for gain and fear of loss. Your first task is to help your prospect understand how much better his life or work would be with your product compared to the way it is now. People are much more motivated to buy if they feel they are going to lose something by not buying, than they are in anticipation of the benefits they will enjoy if they do buy. [2004] - Brian Tracy

The Law of the Excluded Alternative: Doing one thing means not doing something else. [2004] - Brian Tracy

If somebody gives you a referral and tells you to call them, but has not called them him or herself, it's nothing more than a lead (and an awkward one at that). A referral is the easiest sale in the world if it's set up properly. You must get your customer involved as an additional salesperson. this will remove any hesitation and any barrier. [2005] - Jeffrey Gitomer

US Dietary Guidelines recommend limiting sodium to less than 2.3 grams a day. Limit added sugar (to sweeten coffee or tea) and sugar naturally present in fruit juices, honey, and syrups to less than 8 to 10 grams a day (2 teaspoons). When possible use fresh and seasonal vegetables, and dried legumes (beans, lentils, peas) that have been soaked overnight. [2018] - Valter Longo

If you're a buyer who wants a 15 percent reduction in price, you could get it if you're willing to pay cash, do a quick deal, make other concessions, or buy when the market is cold. [2006] - Robert Irwin