Quotes of the Day

When you find underutilized word(s) not being used by competitors (lateral search) but that do appear on the consumer list (vertical search), you've hit pay dirt. Beat the competition by inserting those underutilized keywords in your website keyword list and in the content of your pages. [2004] - Dan Gooder Richard

The Components of a Sales Letter: 1. It must get the reader's attention with a powerful headline (tell him how he can gain, save, profit, achieve, or accomplish something through your product or service). 2. The letter must show clear and distinct advantages in the body copy. 3. The letter has to prove or validate your claim of benefits or advantages through factual examples--comparisons, analysis, testimonials, or credentials. 4. The letter must persuade the reader to reach out and seize the advantage you promise. 5. The letter must motivate the reader to act, respond, order, write, come in, or send back the coupon. [2000] - Jay Abramham

The DISC system: D for dominance (controller), I for influence (promoter), S for steadiness (supporter), and C for compliance (analyst). Analysts need to feel intelligent, controllers like to feel powerful, promoters do best when they feel important, and supporters like to feel valued. Given that they're matched in the ways that are important to them (interests, values, religion, etc.), people who belong in opposing quadrants have a better chance of forming a lasting bond than people who fit into the same quadrant. [2004] - Nicholas Boothman

Finding an occupant for a condominium apartment is relatively easy in many major Canadian cities because of low vacancy rates. [2006] - Douglas Gray

The strategic real estate investor may buy property in a slump because he has a business plan to hold that property until a sustained recovery arrives. The bottom line is that strategic investors will exercise caution in a slump. Strategic real estate investors diligently stress-test their portfolios to measure the potential impact of rising interest rates. [2011] - Don R. Campbell