Quotes of the Day

The first level of positioning is developing a core message that is clear, customer-focused, and graphic. The second level of positioning is to integrate customer needs into a message tailored for a specific customer. There is a third level to positioning. As you learn more during the sales process, incorporate into your message what you've learned and what is happening as you move through the sales cycle. [2003] - Linda Richardson

When you get solicitations in the mail, stop throwing them away. Maybe there's a good headline or great opening you could use in a letter you might send out to your own clients. Maybe there's an incredible risk-reversal or closing approach in that letter that you can use directly. [2000] - Jay Abramham

Don’t rely on automated systems or signal services. [2010] - Ed Ponsi

Bad debt is any debt where you CANNOT use the interest charge as a deduction on your tax return. There is only one kind of debt where you can use the interest charge as a deduction, and that is debt incurred to produce income whether passively through investments or actively through a business. In only these two cases can the interest costs of borrowing money be applied against the income being earned with that borrowed money. You simply pay tax on the difference. [2008] - Dwayne Daku

Those who avoided red meat but ate white meat regularly had a more than 300 percent increase over those who ate no white meat in colon cancer incidence. Eating beans, peas, or lentils at least twice a week was associated with a 50 percent lower risk than never eating these foods. Chicken has about the same amount of cholesterol as beef, and the production of those potent cancer-causing compounds called heterocyclic amines (HCAs) is even more concentrated in grilled chicken than in beef. Beans in general, not just soy, have additional anti-cancer benefits against reproductive cancers, such as breast and prostate cancer. [2011] - Joel Fuhrman