Quotes of the Day

Don't underestimate the importance of well-written copy because it is more important than you may think. You'll need good and regularly updated copy for website pages, product descriptions, e-mail newsletters, customer service documentation, advertisements and business correspondence. [2006] - Scott Fox

You should locate companies that have clients logically predisposed to your product or service. (For example, a real estate company might have clients interested in carpet cleaner) Each company should give an endorsement to your product or service, and in return they should receive a certain percentage of the profits from all sales. Or offer other forms of compensation like donations to their favorite charity or help with their accounting expenses. [2000] - Jay Abramham

Sharp corrections tend more often to retrace 61.8% or 50% of the previous wave, particularly when they occur as wave 2 of an impulse wave, wave B of a larger zigzag, or wave X in a multiple zigzag. Sideways corrections tend more often to retrace 38.2% of the previous impulse wave, particularly when they occur as wave 4. [2001] - Robert Prechter

How to Show Her You've Got "The Right Stuff": 1. Compliment something she's wearing, especially a piece of jewelry, and ask her where she bought it. 2. A currently popular film is always safe conversational fodder, but find out her opinion on it first and make sure yours agrees with it. 3. Talk about a local charity event. 4. Ask her about her job. 5. The most important overlooked turn-on for the 21st-century woman is alluding to a way you can help her professionally. 6. Ask her about her favorite restaurants. Then drop the names of some of yours. Go first-class here. 7. Listen very carefully to her as she speaks and, whatever subject she even touches on--even via a word here or there out of the blue about something, pick up on it and ask her about it. 8. Whatever subject you wind up discussing, quote something that you read about in Forbes, US News and World Report, the Economist, the Wall Street Journal, or the Investor's Business Daily.  [2006] - Leil Lowndes

I firmly believe that interest rates will stay low for the foreseeable future, but I don't do my long-term financial projections based on those low numbers. I calculate a worst-case scenario, where interest rates rise dramatically (using a 3 percent stress test). Only if my investments will still cover the cost of borrowing, after accounting for a sharp rise in rates, will I make an investment with borrowed funds. Remember that it's actually the after-tax cost of borrowing that matters. Consider this: if you're in the 50 percent tax bracket, even a rise of interest rates to 6 percent would be equivalent to an after-tax cost of borrowing of 3 percent because you can deduct half of your interest expense in taxes. [2017] - Calum Ross