Quotes of the Day

There are four rules for creating high-response-generating advertising: 1. It must be distinctive. 2. Capture attention with a screaming headline. The headline should give a benefit and focus on the prospect by using "you" or "your" instead of focusing on yourself by using the word "we." 3. After your headline hooks them, your body copy has to keep them reading. The body copy must focus on your prospect, not on you. The body copy should be benefit-oriented. 4. Include a call to action.  [2007] - Chet Holmes

Publish a privacy policy. Link to your privacy statement prominently on every page, especially on web forms. It can be as simple as a reassuring sentence: "E-mail addresses are kept private." Or "We respect your privacy and will keep your personal information completely confidential as stated in our Privacy Policy." Or "We never have and never will share your e-mail with anyone else." [2004] - Dan Gooder Richard

Using Technical Analysis to Trade Gold： For the short term, technicians may use a 10-day moving average. A 10-day moving average is two weeks. Technicians would enter into a position when prices cross above the MA line. The 50-day MA is equivalent to six weeks for medium-term time frames. The 10-day MA will make sure you get in, and the 50-day MA can help you add to your positions. For long-term trends, a 200-day moving average is normally used. A moving average's length should be set at about one half of the period of the oscillation you are trying to take advantage of.  [2009] - James DiGeorgia

Being part of a group protects mental health. In contrast, people without regular human contact become isolated, eccentric and unwell. [2009] - Liz Miller

The target for a retracement following a fifth wave often is doubly indicated by the end of the preceding fourth wave and the .382 retracement point. [2001] - Robert Prechter