Quotes of the Day

The first level of positioning is developing a core message that is clear, customer-focused, and graphic. The second level of positioning is to integrate customer needs into a message tailored for a specific customer. There is a third level to positioning. As you learn more during the sales process, incorporate into your message what you've learned and what is happening as you move through the sales cycle. [2003] - Linda Richardson

After thoroughly researching comparable rents in the area, does it look like the rental income will support a Gross Rent Multiplier (GRM) of around 10 (or up to 12)? The GRM Formula: Asking/purchase price = $150,000; Monthly rent = $1,100; $150,000 divided by ($1,100 x 12) = 11.36 (CRM) [2013] - Julie Broad

The 'From' line is the most important factor motivating consumers to open e-mails; 60% of respondents cited the from line, while 35% cited the subject line. [2004] - Dan Gooder Richard

Consider creating a site map of all pages within your Web site. Use copyright and "about us" pages. You should include both the word Copyright and the © symbol. Establish a testimonials page. Try using a text browser such as Lynx to examine your site. Implement the use of the robots.txt file on your Web server. Consider implementing cascading style sheets into your Web site to control site layout and design. Search engines prefer CSS-based sites and typically score them higher in the search rankings. [2007] - Bruce C. Brown

Never borrow to invest unless you're a hundred percent certain you are insured against all realistically potential catastrophes. This is an important point, because different properties will have different insurance requirements. The type of property, neighbourhood, and renter profile will define what type of insurance you need. Find a great insurance agent connection and learn the basics of rental real estate insurance. [2017] - Calum Ross