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Exclamation points can help move the energy forward and inject passion, but limit your profile to one per section. Too much enthusiasm can read as disingenuous. [2013] - Laurie Davis

Pivot points are a self-fulfilling prophecy. In other words, they work only because enough traders believe in them and trade off of them that there is bound to be some significant price activity at those levels. Fibonacci levels can be considered, to some extent, a self-fulfilling prophecy much like the pivot points. [2009] - James Chen

A successful direct mail campaign absolutely depends on how regular and consistent your mailings are. Use color as much as possible--either on the envelope itself or in the lettering on the outside of the envelope. Put messages on the envelope. Many companies use greeting card-, invitation-, or even wedding-announcement-style mailers to great effect. [2007] - Chet Holmes

Cacao can boost good bacteria while controlling bad bacteria, and it may even help correct disruptions to the microbiome caused by chronic stress. For stressed-out individuals, eating dark chocolate for only two weeks can influence gut bacteria and reduce stress markers in the body. [2019] - William W Li

My most successful sales letters have been eight, ten, twelve, even sixteen, pages long. If your sales letters are interesting, people will gladly read them. Your sales letter should be warm, human, sincere, honest, personal, and one-on-one. [2000] - Jay Abramham