Quotes of the Day

There are four rules for creating high-response-generating advertising: 1. It must be distinctive. 2. Capture attention with a screaming headline. The headline should give a benefit and focus on the prospect by using "you" or "your" instead of focusing on yourself by using the word "we." 3. After your headline hooks them, your body copy has to keep them reading. The body copy must focus on your prospect, not on you. The body copy should be benefit-oriented. 4. Include a call to action.  [2007] - Chet Holmes

It has been observed that cancer often appears 18 months or two years after some adverse life event, such as divorce, bereavement, a financial crisis or loss of a job or of an important relationship. [2013] - Charlotte Gerson

Make a list. Score your dates. Market yourself wisely. Find your needle. [2013] - Amy Webb

The planned presentation is twenty times more powerful than the spontaneous presentation. Use three-part presenting. These three parts are the product feature, the product benefit, and then the customer benefit, which is the real reason the customer will buy. [2004] - Brian Tracy

It is exceptional rare for a person to gain more muscle just from eating more food. Forcing yourself to consume more food than your body wants is not in your best interest. If you want to gain weight, lift weights to add muscle; then the exercise will increase your appetite accordingly. When you eat a healthful diet, nature has you carry only that mass you need; your muscles will enlarge only if additional stress is placed on them. [2011] - Joel Fuhrman