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The Components of a Sales Letter: 1. It must get the reader's attention with a powerful headline (tell him how he can gain, save, profit, achieve, or accomplish something through your product or service). 2. The letter must show clear and distinct advantages in the body copy. 3. The letter has to prove or validate your claim of benefits or advantages through factual examples--comparisons, analysis, testimonials, or credentials. 4. The letter must persuade the reader to reach out and seize the advantage you promise. 5. The letter must motivate the reader to act, respond, order, write, come in, or send back the coupon. [2000] - Jay Abramham

Farmed salmon had 16 times more PCB (polychlorinated biphenyl) content than wild-caught salmon and 4 times more than beef. Sport-caught fish or shellfish are often high in PCB and DDT (dichlorodiphenyltrichloroethane). Commercial fish that are high in these pollutants include Atlantic or farmed salmon, bluefish, wild striped bass, white and Atlantic croaker, blackback or winter flounder, summer flounder, American eel, and blue crab. Seafood that is lower in both PCBs and mercury include oysters, sardines, rainbow trout, sablefish, and arctic char. [2020] - Joel Fuhrman

With healthy gums and pristine teeth, the need for X-rays to check deeper should be adequate at three- to five-year intervals. When all the crevices of molar teeth have been filled by sealants or covered with fillings or dental crowns, this prevents the dentist from being able to visually judge the health of your mouth, as the molar grooves have been eliminated. As a general rule of thumb, pristine teeth will need the fewest X-rays, and this is one reason I strongly oppose the use of sealants, as they increase the need for frequent X-ray assessment for the rest of your life. [2018] - Ellie Phillips

You should be taking pictures of your tenants and also taking pictures of your property before the tenancy begins. Take video as well. You want proof if there ever is a dispute regarding the property's condition before the tenancy. Try to get a photocopy of your tenant's driver's license. [2015] - Gary Wong

The Law of the Excluded Alternative: Doing one thing means not doing something else. [2004] - Brian Tracy